Growth Strategies Case Study

Case Title:

The Growth Strategies of South Korean Real-Time News Site, OhmyNews: The Challenges

Abstract:
OhmyNews, a South Korean real time news website, operates on the new concept of 'citizen journalism' (any ordinary citizen can contribute news). Since its inception in February 2000, the number of 'citizen reporters' has grown from 700 to 36,000 and its readership has grown to more than one million a day. Through its innovative concept it has grown to become the eighth most influential media organisation in South Korea and has started making profits. As part of its growth plans, OhmyNews has ventured globally and decided to make its revolutionary concept successful around the world.

Pedagogical Objectives:

• To discuss the growth strategies followed by OhmyNews
• To discuss the challenges it faces in its attempts to grow as an influential medium at the international level.

Keywords : OhmyNews; South Korea; Real time Internet news portal; Citizen journalism; Oh Yeon-Ho; Growth strategy; OhmyNews International; Conservative newspapers; Citizen reporters; Growth Strategies Case Study; Two-way journalism; Comprehensive news portal; Korea Press Foundation; News guerillas; Competitive strategies; Readers' Voice

Contents : 
Introduction
Evolution of OhmyNews
Growth Strategies
Citizen Reporter Agreement and Code of Ethics